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grocery delivery?


My wife & I shop at Freddy's religiously. It's close and they almost always have what we need. I'll stop by there a couple times a week. It's never quick, though. Despite the U-Scan and/or assigned baggers. I am rarely able to duck in and out quickly. Because of the virus, I have to be more judicious with shopping trips. Wearing a mask and gloves is not comfortable and just makes the experience longer and more annoying.


Despite my love of Freddy's there are things that also deflate my shopping experience. First off, why are parking lots so poorly engineered? There's rarely any protected pathway from your car to the store. If there's mingling of cars and pedestrians in the same space, then it's just not safe. And always awkward. And sometimes I get flipped off because I beep at someone tearing across the lot. It's problematic at any shopping center. We build these giant shopping centers with giant parking lots that seem like a really inefficient design. I find it ironic that we've designed everything in shopping areas to be car-centric. There are people in the cars that have to get out and walk around. Shouldn't these areas be pedestrian-centric?


If you're familiar with architect Louis Kahn, you may know his famous quote, "Even a brick wants to be something." He had the brilliant idea of big parking lots on the outskirts of town, and then using mass transit or walking to access the city core. Making the dense city less crowded and pedestrian-centric - similar to Venice. How do we apply that design to these suburban strip malls?


One other issue I have with grocery shopping is with the action of leaving the cart to reach for something on the opposite isle, essentially blocking the entire isle. SMH all day, but everyone does it. I get it though. It's virtually impossible to "shop" with a cart on the same side of the isle. You have to step back to see everything. I have no answers for this conundrum, other than look down the isle to see if anyone is coming. Be considerate. There's also these ridiculous displays in every isle taking up valuable floor space for shoppers to navigate. Please stop with the displays. I can maneuver around the stocking guys, but I want to kick those displays off the Freemont Bridge out of frustration.


So here's the solution: online grocery shopping. You can pick it up or have it delivered. This is the future... I believe that wholeheartedly. We tried to place an online order today, but because of the Corona situation, they didn't have any pick up or delivery dates before next Wednesday. Bummer. But what I realized is that here is a company (Fred Meyer) who could see the future of grocery shopping. At first I thought it was silly. But in the norm with the current social-distancing efforts, I think whomever thought of this is genius. Talk about shifting the paradigm. So many advantages: less cars, less people, less struggle. I reckon grocery stores in the future will just be these big warehouses with employees filling orders and/or delivering them. No parking lots. No displays blocking the isles. No hassle. Love it. Sign me up.

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