What is Out Of Home media?

Today’s OOH is a dynamic mix of billboards, digital displays, transit, street furniture, cinema, and venue-based media such as street teams and sporting stadiums that surround consumers during their outdoor activities and dwell time.
In an age of ever-increasing media fragmentation, OOH is more relevant and more powerful than ever. OOH reaches people regardless of how they consume their media, and influences their path to purchase. No other advertising format offers more ubiquity or more creative versatility.
When OOH is combined with other mediums in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online and in-store. This is why OOH is one of the most consistent and fastest-growing advertising media around.

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Through innovation, the OOH medium has reinvented itself with new and exciting formats. The core of the industry remains static billboards, but many high profile advertising structures have been updated by digital technology. Street furniture offers more dynamic and highly stylized variations with ubiquitous presence. Dynamic transit wraps are seen by more and more people. New place-based formats continue to grow and evolve, often using cutting edge technologies such as 3D printing. Cinema advertising and digital place based networks are growing by leaps and bounds.  The list of creative options goes on...

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Chameleon Advertising & Marketing

6540 SE 85th Ave.

Portland, OR 97266


503.957.3042 (call/text)

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