Video Marketing

From TV commercials to movie trailers, video marketing is nothing new. With the recent innovations in mobile devices, video has become more accessible and relevant. Since our attention spans have greatly diminished in the advent of TV, short video clips have become highly effective in delivering your message to an increasingly attention-deficit population.

Stats:
  • 75 Million people in the U.S. watch online videos everyday

  • Nearly 50% of all video is watched on a mobile device

  • Videos up to 2 minutes long get the most engagement

  • Viewers retain 95% of a message when they watch it in a video compared to 10% reading text

  • By 2020, internet video traffic will account for 80% of all consumer Internet traffic

  • Merely mentioning the word 'video' in an email subject line, the click-through rate increases by 13%

Study on effects of Alzheimer's
Swiss Army Pen :30 spot 

Vintage-style photomation to spotlight the new Swiss Army Pen

(click musical note in bottom right corner)