Direct Mail Marketing

Direct-mail advertising is the process of sending offers or promotions by mail to current customers or prospects. Direct-mail advertising pieces often include a sales letter, brochure, order form and prepaid envelope. Small companies will also advertise in direct-mail magazines or inserts with other companies to save on costs. A number of benefits accrue to using direct-mail advertising.

One major advantage of direct-mail advertising is that it is highly targeted. We have the ability to acquire address lists to find those potential customers as well as produce them organically through other marketing efforts.

Client Example
  • Client's target audience is primarily within earth exploratory operations and academic institutions.

  • Primary objective is to capture attention with a relevant cover image (geological thin section) to stand out among the clutter of mail drops and opportunity bulletin boards.

  • Secondary objective is to announce the business as a new player in the petrographic arena with a list of services

  • Third objective is for this marketing piece to fit into the overall branding campaign which also includes creation of a website, business cards, promotional items, email marketing & paid advertising in trade magazines as well as online. 

  • Execution: Use existing mailing list as well as contacts captured by online sales funnels to distribute postcards to targeted audience

Client: Grindstone Laboratory
Is Direct Mail Marketing outdated?
*Here's a list of statistics that will convince you otherwise:
  • Direct mail offers a 29% return on investment.

  • 42.2% of direct mail recipients either read or scan the mail they get.

  • Direct mail requires 21% less cognitive effort to process than email.

  • Direct mail recipients purchase spend 28% more money than people who don’t get that same piece of direct mail.

  • 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it when they want.