Keys to successful online advertising
Inbound marketing is a technique to attract customers to your products and services with original content. Typically, this content is delivered in the form of blog articles, video postings, email marketing, and social media posts. Sharing product knowledge builds trust with potential customers by providing them with something they value.
Effective lead generation is an essential part of attracting qualified customers into your marketing funnel. We can produce valuable content that your target audience will exchange for their contact information. In addition to creating the content, we will design a compelling landing page and custom email campaigns to cultivate leads and generate sales.
You may think email marketing is passive, but statistically it has a 4400% Return On Investment (ROI) and $44 returned for every $1 spent. Email is still one of the most effective digital marketing techniques. It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.
Organic social media and email marketing are great distribution channels, but they're limited by their reach of your target audience. In order to extend the reach of your messaging further than your email lists and social media followers, we will employ paid advertising techniques to distribute your content to your target audience via paid search, paid social media, sponsored content, and display advertising.